One Sunday morning in February, about a dozen kids and a bunch of adults woke up at the crack of dawn and started running through the middle of the street. Did they all go crazy? Was there something in the water? Nope. They were just dancers.
Park Hill Dance Academy and I planned out this elaborate dance creative session to promote their show, At A Crossroads (get tickets here!). We wanted to convey that theme of being at a crossroads in life, of decision making and turning points.
Production photography is important for a new show (check out the photos from the dress rehearsal here). They are great for press, future marketing, and for your dancer’s portfolios. Promo sessions, however, are essential marketing pieces for an upcoming show or event. They can be used before the show opens, to attract more audience members and increase hype around the piece. Since these can be done much farther in advance than rehearsal photos, they can have a greater effect on ticket sales.
Mary Chase Doll is one of the the guest choreographers for this work and she had the idea to do the photo shoot at the intersection by the dance studio. We had parents pushing the crosswalk buttons and watching for cars. I was up on a huge ladder, and Mary was shouting directions at the dancers from off camera. It was really fun to see everything come together to create Mary’s vision for the poster. The final poster turned out beautifully!
We all had a super fun morning and got some really cool photos! I always love the behind the scenes shots too. You can see a behind the scenes video my assistant took, on my Instagram and Facebook feeds! Here are a few of the dancers practicing their moves and Karlyn talking to her students.